For the last 17 years Salesforce has been on a continuous journey to completely re-imagine CRM for the digital era. And West Coast Consulting Group has been at their side from the very beginning. Our team members were among the first 500 consultants certified for what would become the dominating CRM platform worldwide.

With the launch of Salesforce Lightning, the company has provided an important upgrade for the user interface, enabling deployments across any device. Our consultants are excited about the new Lightning App Builder that helps us develop custom apps for our customers that are fully integrated with Salesforce. But Salesforce has also announced a number of new applications for Sales and Service Cloud, including:  (more…)

Silicon Valley companies are focused on launching their products to the market rapidly. They don’t want to waste time on setting up operations.  They need to spend their efforts on finding the best talent and staying ahead of their competition.  Agile companies do not want to make operational investments in hardware or software that needs to be changed out or maintained over time.  Instead agile companies are looking to manage their operations using applications that take care of themselves. (more…)

Over the years, companies have invested considerable amounts of time, budget and resources to implement Enterprise Resource Planning (ERP) systems like SAP, Oracle and others to manage their business operations more effectively and to control their business processes and assets. ERP systems successfullly helped manage internal back-office operations. Increasing customer focus led to the development of Customer Relationship Management  (CRM) systems, which provided customer-facing employees with important visibility into front-office activities. (more…)