For the last 17 years Salesforce has been on a continuous journey to completely re-imagine CRM for the digital era. And West Coast Consulting Group has been at their side from the very beginning. Our team members were among the first 500 consultants certified for what would become the dominating CRM platform worldwide.

With the launch of Salesforce Lightning, the company has provided an important upgrade for the user interface, enabling deployments across any device. Our consultants are excited about the new Lightning App Builder that helps us develop custom apps for our customers that are fully integrated with Salesforce. But Salesforce has also announced a number of new applications for Sales and Service Cloud, including: 

  • Salesforce SteelBrick CPQ: Built on the Salesforce platform and leveraging Lightning, SteelBrick CPQ is now part of Sales Cloud with the February 1, 2016 close of Salesforce’s acquisition of SteelBrick. Now Sales Cloud offers lead-to-cash, empowering salespeople to sell faster, smarter and the way they want.
  • Lightning Voice: Lightning Voice will empower reps to connect with prospects faster with click-to-call, auto-logging of calls, and call forwarding to take calls from anywhere.
  • SalesforceIQ Inbox: SalesforceIQ Inbox turns employees’ inboxes into a CRM app by bringing the power of Relationship Intelligence to Sales Cloud users directly in their email.
  • Sales Wave App: Optimized for sales, the Sales Wave App delivers data-driven insights to reps on any device and empowers them to take action. With Lightning Actions in Sales Wave, sales reps can collaborate, create and update Sales Cloud records directly within Wave.
  • Salesforce1 Mobile: Now with full offline capabilities for iOS and Android, Salesforce1 Mobile users can enter information anywhere, anytime and sync it when they are reconnected. With new, enhanced Wave Charts and Dashboards, Salesforce1 Mobile users now have the power of analytics.
  • Field Service Lightning: Organizations can connect their entire service workforce with tools for agents, dispatchers and mobile employees, giving customers a seamless service experience.
  • Omni-Channel Supervisor: Now call center managers have greater insight and visibility into their operations and agents’ workloads, including real-time activity view, operational alerts, filtering and sorting capabilities and dynamic activity tracking and routing to help during high-demand service periods.

In addition Salesforce is introducing new core Salesforce editions for Sales Cloud and Service Cloud. Salesforce’s Professional Edition, Enterprise Edition and Unlimited Edition will be replaced by new Lightning Editions, for Sales Cloud and Service Cloud. Please contact us atinfo@westcoastconsulting.com if you have questions or want to learn more about what these new capabilities mean for your business.

By Benafsha Irani, Managing Partner, West Coast Consulting Group
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