Salesforce
DreamForce Visit
Look who came back with us from Dreamforce! Our winning mascots have found their new home. #Dreamforce2025 #westcoastconsulting #salesforce #bayareaconsulting #sanfranciscosalesforceconsulting
Become an Agentic Enterprise at Dreamforce 2025
Mark your calendars: October 14–16, 2025, in San Francisco and virtually via Salesforce+.
Each year, Salesforce brings together trailblazers, innovators, and leaders from across industries for one of the most influential technology conferences in the world: Dreamforce. More than just a conference, it’s a global gathering where ideas turn into action, strategies evolve into solutions, and innovation takes center stage.
As organizations continue to navigate the future of customer experience, AI, and digital transformation, Dreamforce 2025 is shaping up to be one of the most impactful events yet. This year’s theme centers on becoming an Agentic Enterprise, leveraging AI-powered agents to bridge human intelligence with machine efficiency.
What to Expect at Dreamforce 2025
- Artificial Intelligence Meets CRM at Scale
Dreamforce will be the biggest stage yet for Salesforce’s AI vision. Attendees will see how Agentforce is powering a new digital labor force, enabling organizations to boost productivity, efficiency, and scale through human-AI collaboration.
- A Full Campus Immersed in Learning & Connection
With 1,500+ sessions across keynotes, workshops, and product demos, the Dreamforce campus will be buzzing with opportunities to sharpen your Salesforce strategy and uncover new ways to drive impact.
- Trail Maps, Personalized Agenda, and Expert Access
The Attendee Portal makes it easy to tailor your journey, whether it’s hands-on training, certification programs, or curated Trail Maps designed to align with your business goals.
- Dreamfest: Music Meets Magic
Beyond the learning, Dreamforce always brings unforgettable moments. This year’s Dreamfest concert features Metallica and rising star Benson Boone, with proceeds supporting UCSF Benioff Children’s Hospitals.
Why West Coast Consulting Group Believes You Should Attend
Learn What’s Next, and Bring It Home
For leaders in IT, service operations, CRM, and analytics, Dreamforce offers a front-row seat to Salesforce’s future. Attendees return with actionable strategies, new AI tools, and innovative insights to bring immediate value to their organizations.
Build Relationships with Trailblazers and Peers
The event is a unique opportunity to connect with product experts, Salesforce executives, and fellow trailblazers. These conversations often spark ideas that extend well beyond the conference walls.
Amplify Your Team’s Impact
Agentforce isn’t just a concept; it’s already transforming industries. Dreamforce equips your team to deploy AI-driven agents across sales, marketing, and support functions, unlocking new levels of scale and efficiency.
ROI That Speaks Volumes
Between discounted pricing, exclusive sessions, and tools like “Ask Agentforce” and justification templates, Dreamforce delivers a clear and measurable return on investment that resonates with both teams and executives.
In conclusion, Dreamforce 2025 isn’t just another conference; it’s a launchpad for transformation. For West Coast Consulting Group clients, it’s a chance to gain a competitive edge, embrace AI-powered strategies, and connect with a thriving Salesforce community.
We will be attending Dreamforce 2025 and look forward to connecting with everyone. You can email us at info@westcoastconsulting.com or call us at 415-626-3493 to schedule an appointment.
Our Favorite Trailblazers: Benafsha Irani
Benafsha Irani, founder of West Coast Consulting Group.
Benafsha Irani is a force to be reckoned with. As the founder of West Coast Consulting Group, Benafsha has traveled the world, launched innovative apps on the AppExchange, and helped grow and scale her business — all with a smile on her face.
“I feel like without Salesforce, we might have been boring,” Irani said laughingly. “But this has been such a fun journey!”
Read more to learn about this Trailblazer and where she draws inspiration to keep learning and find joy along the path to success.
How did West Coast Consulting Group get involved with Salesforce?
Benafsha Irani: When we started in 2004, we were based in San Francisco and we wanted to be part of something real that involved new technology. Marc Benioff had these “no software” stickers all over the city, and the entire team was curious to see how this software company could have “no software.” We went to hear Marc speak and were immediately hooked. It was a broad-thinking strategy that wasn’t just about software sales — he wanted to bring communities together and also incorporate nonprofit work into the industry. Not only that, but it was an agile platform that really works! There was so much we could do with just the click of a button. West Coast signed up to be a partner right then.
What was the first app you ever developed?
Benafsha: That’s an interesting story. We kept hearing “AppExchange is the thing!”, so after some encouragement, we launched our very first AppExchange app, called CloudCollect. We also now have a medical device sales app called MedTech SalesTracker, and we’re launching a marketing dashboard app soon. It’s all been a very fun journey, and I feel like Salesforce has really helped us do some exciting things along the way.
What’s your favorite app on AppExchange? Why do you love it?
Benafsha: My favorite app on the AppExchange is from Salesforce Labs, and it’s a dashboard app. I feel like most people don’t even know it exists, but it’s an app that helps you get started on some of the most powerful features of Salesforce, which are dashboarding and reporting. It’s a great place to see the power of Salesforce and it’s free!
Benafsha Irani pictured with Parker Harris at a recent Dreamforce event.
Tell us, where was your favorite place to travel and why?
Benafsha: I can talk about travel a lot! I once went to the Maldives using my miles, and another time I flew my mom to Sydney because she always wanted to go to Australia. We celebrated her 60th birthday and even had dinner at the famous Sydney Opera House on her birthday. I also walked on the Sydney Harbor Bridge on that trip! I’m a little bit scared of heights, but it was an amazing experience.
What was the last book you read?
Benafsha: The last book I read was Michelle Obama’s book Becoming. I really liked it. She is very inspirational, and I love her confidence. You know, she gets things done. When she wants something, she does it, but in a nice way.
Are you streaming any great shows or movies right now?
Benafsha: It’s funny, but I’m not a big TV person. I have too much work to do normally, but when I do get a couple of minutes to relax, I like watching comedies. I feel like there’s so much unhappiness right now in the world. I like happy endings and the positivity of fun and silly movies.
Who would you consider to be the biggest influence in your life? We’d love to hear about them.
Benafsha: My grandmother. You could say the Americanized version of her name would be Kate, but it’s a Persian name: Katayun. She grew up in Iran in a village that’s now a UNESCO Heritage site called Yazd and she wanted to study and become a judge. But a rule came out when she was in high school that girls could only study until the 8th grade, so she had to give up her dream. But because she never really completed her education, she always told me to make sure I took the opportunity to study and become somebody. I took a lot of inspiration from her story.
What does being a Trailblazer mean to you?
Benafsha: I think Trailblazer in my mind is someone who is creative, doesn’t shy away from doing new things, and is always doing their best. It’s not just about making money and being a billionaire, it’s about giving your whole self and trying it all with a passion. For me it’s less about the materialistic outcome, and more the experience. Always be innovating and learning new things. That’s the fun part about being part of the Salesforce community.
What advice would you offer to those who are just starting out on the platform?
Benafsha: Understand the power of the platform! Many times people don’t even know what’s out there. Sometimes people have Sales Cloud and they think that’s all Salesforce offers, but there’s Service Cloud, Slack, and so much more. And it all really works together. People have to realize the power of the platform and make success happen.
Want to hear more about Benafsha’s path to accomplishment? See how Capital One is working with AppExchange partners like West Coast Consulting Group to support diversity efforts while extending Salesforce and driving business success. You can also explore innovations from diverse-owned businesses on AppExchange here.
Dreamforce 22
Dreamforce 22 was a great success on many fronts. Thank you to the Salesforce team for making it happen.
#dreamforce #salesforce #westcoastconsulting
Lauren Dreamforce Events
Use CloudCollect to improve your Collections Cycle
Small and large organizations alike have to manage the difficult task of collecting their customers’ bad debt. But not all organizations have the same resources to do so. Large private companies employ fleets of collections agents to pursue customers for non-payment, and ultimately write down and sell off their bad debt for pennies on the dollar to third party collections agencies. At the other end of the spectrum, smaller organizations often have no choice but to manage debt collection with a few team members who do this in addition to their regular day jobs. And public organizations like state and local governments, operating on tight budgets, often have little to no resources available to collect overdue payments and taxes from their constituents.
Regardless of the scope of your organization’s collections activity, there is one common and important thread: you will collect more debt if you reach out to your payers quickly, if you reach out in a personalized fashion, and if your outreach is flexible. And the best way to act with speed, to be fully informed during your one-on-one interactions, and to understand what payment plans you might offer is to deploy intelligent, automated collections processes.
That’s where West Coast’s CloudCollect comes in. A native Salesforce solution, available on the AppExchange, CloudCollect brings process automation and rich insights to your collections operations. Key features of CloudCollect include:
- CloudCollect integrates with your billing, accounting and ERP systems to create a complete view of customer account and receivables status;
- CloudCollect automatically creates collections actions and tasks that direct your customer outreach in email or by phone;
- CloudCollect has a management dashboard providing insights into debtors, collector activity, and outstanding invoices and balances;
- And more!
CloudCollect’s flexibility allows you to optimize your collections operations for both individual debtors as well as for your business customers. Explore West Coast’s CloudCollect or contact us at 415-626-3493 or info@westcoastconsulting.com today for more information.
