Benafsha Irani a natural aspiring leader was chosen by Women We Admire to be in the top leader of women in 2023 for San Francisco.

This award is duly deserved because of her vast accomplishments over the years and how she has grown the business. She started West Coast Consulting Group in 2004, an independent cloud consulting firm. She established partnerships with Salesforce.com, Google and Netsuite to prove cost effective cloud solutions.

Prior to starting her own company she was with Verizon Communications, where she was executive director for the Retail IT group, responsible for strategy, planning and strategic program management. She was part of the leadership team for servicing Verizon’s 26 million consumer and small business customers. She was instrumental in delivering the CRM one-touch concept for all customer interactions across retail, contact center and online customer interactions.

Prior to Verizon, Benafsha held senior positions at KPMG, Deloitte and AMS. She successfully led eBusiness engagements for the communications and content industry, directing eBusiness program management, eStrategy and strategic alliance engagements.

As governments try to meet the ever changing landscape in the digital world for their citizens, they need to utilize the technology to enable this and West Coast Consulting helps these government agencies to enable this. With their in-depth expertise and experience in cloud computing, West Coast Consulting Group offers four distinct solutions for cloud-based constituency management, SOC compliance, mapping, and workforce management that collectively help government organizations streamline their workflow.

One of their applications “Cloud Collect” empowers collectors to manage the collections cycle through a single application. Built on Salesforce, it seamlessly integrates collections with on demand customer care, billing, and more features in a single interface. The built-in integration enhances productivity of the collections team with automatic dialing and call distribution while helping them log call information directly in the collections system.

Its constituency management solution focuses on solving issues faced by citizens. It helps government agencies track citizen inquiries and coordinate with different public service offices to resolve them. For instance, if citizens come across offensive graffiti in public spaces or homeless people lying on the street, they can report the issue to help officials take swift action. They also provide a solution for citizens to find libraries, homeless shelters, food pantries and other community resources. It also enables them to assign volunteers during an emergency situation, which is based on the volunteers skill set and track records. They are able to react quickly by eliminating the need to screen hundreds of volunteers to find the right people.

West Coast also assists organizations in maintaining SOC compliance. Its application can track all compliance metrics and criteria to inform clients about the documentation they need. It helps them review and update their policies, and undergo third-party audits without hassle.

As Benafsha Irani says “We create solutions to address the problems encountered by cities and counties on a daily basis”.  This has helped them form strong partnerships with key cities like San Carlos, San Francisco, and Berkeley, enabling these cities to deliver to get closer to their citizens.

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