One of the perennial questions that the West Coast Consulting Group team faces from our customers’ marketing teams is when is it appropriate to use Salesforce Marketing Cloud for their initiatives and when should they consider Pardot. We wanted to explain the differences.
When Should a Company Use Pardot?
Pardot is a marketing automation and lead management software that helps business-to-business (B2B) companies define, execute and manage marketing campaigns to raise awareness, nurture prospects and leads, and boost their revenue streams. The main Pardot features include: (more…)