Marketing automation tools are vital for today’s savvy marketer. Often asked, if Marketing Automation is really necessary. Marketing automation is for marketers what Salesforce is for sales team. CRM systems help organize sales teams making them more efficient while marketing automation increases the efficiency with which leads are generated thus increasing sales and revenue. Last year Regalix polled B2B marketers using marketing automation; and 86% reported increase in lead management and nurturing. Leading edge marketing teams use marketing automation to create targeted campaigns, to hand off better leads to sales, and to achieve greater ROI.

There are many Marketing Automation platforms – some are suited for smaller to mid-sized business, and while others for enterprise level. We hope to assist our Salesforce customers in making an informed decision when it comes to choosing between Pardot versus Marketo. Read on for a quick overview of each. (more…)