Silicon Valley companies are focused on launching their products to the market rapidly. They don’t want to waste time on setting up operations.  They need to spend their efforts on finding the best talent and staying ahead of their competition.  Agile companies do not want to make operational investments in hardware or software that needs to be changed out or maintained over time.  Instead agile companies are looking to manage their operations using applications that take care of themselves.

To manage operations, companies need Office Applications, CRM and ERP. To manage their Office Application needs such as email and documents, companies increasingly select Google Apps. Google Apps makes management and deployment easy to do across various office locations and/or remote employees.  For CRM, salesforce.com is the clear winner.  A majority of companies select salesforce.com for their CRM needs.  A company that invested in Salesforce over the past decade kept their operations within best of class since salesforce.com invests heavily into new features and enables them as part of automatic feature upgrades on a quarterly basis.  In addition to CRM, companies need to manage their financials and have it integrated with their CRM.  Companies that want to select best in class solutions and are happy with their decisions tend to select NetSuite for ERP and integrate it with salesforce.com for syncing Opportunities and Product/Pricing/Quoting information.

All three applications require no investment in hardware or software and management of operations becomes streamlined and easy to handle.

An example of a successful company that selected Google Apps | salesforce.com | NetSuite to manage their operations and focus their efforts on creating, marketing, selling and servicing their product is The Climate Corporation (formerly weatherbill, a Google backed Venture), which underwrites weather insurance for farmers.  They focused on creating and growing their business and selected applications that are best in class.  Last year they were sold for $930 Million.

To obtain a free assessment of your operations and how to manage them without hardware or software, contact us.

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