Most people know about the power of salesforce.com for sales, but surprisingly, we have found that many executives are still learning how to leverage Salesforce in marketing departments. Too many organizations still use Excel to manually track marketing performance, when they have all the data they need to automate this task. The truth is that salesforce.com can be a very effective tool for tracking marketing campaigns from lead to close and for determining solid marketing ROI figures. It can really help you drill down into which marketing efforts are working, which need improvement, and which should be quietly euthanized. (more…)