Transfer Flow Goes Live with Salesforce

The Challenge

Headquartered in Chico, California, Transfer Flow is an OEM fuel systems supplier for mobility, work trucks, and the mainstream automotive industry. The company employs over 100 people in northern California. After engaging with four consulting companies that failed to live up to their promises, Robert Green, Director of Sales and Marketing, was struggling to get his new Sales Cloud off the ground. He recalled: “After over a year and a significant investment, our leadership team’s patience was wearing very thin.” Based on a recommendation by his Salesforce Account Executive, Robert hired West Coast Consulting to get the CRM implementation back on track.