Pardot versus Marketo
Just like CRM for the Sales department, Marketing Automation tools have long become standard for today’s savvy marketer. With this overview we want to help our Salesforce clients make an informed decision when it comes to choosing between Marketo and Pardot.
Integrating Cloud CRM with your ERP System
Customers using Salesforce often find they have several versions of the truth in their organization. Their CRM system contains customer, sales, services and marketing data. The ERP system maintains customer, product, pricing and quoting data. Read this paper to gain insights on your integration options.
Comparing CRM Applications for Non-Profit Organizations
Many nonprofits also need to manage complex levels of interaction between different entities. In this white paper you will learn more about the options available to manage your CRM.
